We carry out research through an online panel, a database of registered users of the VK and Odnoklassniki social networks who have agreed to participate in surveys.
How is this panel different?
You can use geo-location to choose your survey panellists
Panellists receive non-material rewards
Tailored panellist selection: expanded online surveys reflecting over 300 interests, and using Big Data, psychographics
To participate, simply register on VK or Odnoklassniki
The first ever mixed panel comprising 1,850,000 panellists and over 100 million Mail.Ru Group service users
Impressive geographical reach – from villages to major cities
Big Data used to verify survey data
How can using a panel help you?
Find and test target audiences for products and services
Evaluate real and potential demand
Compile consumer portraits, map their preferences
Assess service quality and evaluate consumer loyalty
Test new products and services
Analyse advertisement impact
Identify your position in relation to market competitors
Why you can trust our research
We verify research data using:
- Registration form data
- User profiles in social networks
- Big Data and established behavioural models
We can provide such full data thanks to:
- Information about 100 million users
- Representative panels
Clickstream from 60% of the Russian internet (Runet)
We capture views from mobile and desktop devices
Find out more
Our systems open up website access to millions of potential survey participants
who are ready and willing to share their opinions.
